Brand safety is a major topic of discussion in the marketing/advertising world, and rightfully so. Marketers must ensure that their brands are being represented in an environment that they feel comfortable with, and that matches their message.
‘Tis the season – Holiday shopping is here! Though it may feel too soon for some, with Black Friday and Cyber Monday around the corner, consumers are in full-on shopping mode.
Since the launch of the new format, we’ve been running the Expanded Text Ads in our campaigns and have noticed a significant spike in results for all our clients.
Earlier this year Google announced that they would be offering additional copy to advertisers appearing in search. After seeing significant performance improvements and winning praise from advertisers, Bing has followed suit this Tuesday following a beta test earlier this year.
Over the Black Friday to Cyber Monday, 3-day period was saw a whopping 18:1 ROI on the Paid Search media spend for this campaign. These tremendous results have underscored the importance of this online shopping period in Canada.