The Importance of Investment in the Face of Uncertanity
The Importance of Investment in the Face of Uncertanity
The Importance of Investment in the Face of Uncertanity
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Insights
Beyond Loyalty: Designing Media Strategies That Build Lifelong Customers
Customer Lifetime Value (CLV) isn’t just a formula, it’s a strategic compass for marketers navigating rising costs, channel fragmentation, and increasingly fickle loyalty. At its
Recruitment Resilience: Thriving in a Recession
It is often said that a crisis is an opportunity in disguise. This holds particularly true for businesses navigating the tough waters of talent acquisition
Consequences of The Online News Act
A few months ago, we took a look at the implications of media with the introduction of Bill C-18, The Online News Act. The Act
Access for All: How Influencers Have Shaped Fashion and Beauty
The fashion and beauty industry has long since made use of influencers to help peddle their image and messaging, but historically in the form of Hollywood
Customers Want Sincere Activism With Cause Marketing
In 2017, Pepsi launched a ‘Live for Now-Moments’ campaign which included an ad that was targeting millennials “to project a global message of unity, peace, and understanding.” Featuring Kendall Jenner, and a wide
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