At the heart of your success lies your customer. The better you know them, the stronger your return-on-investment. Especially today.
As active participants in your marketing efforts your customers have LARGE expectations – of your products, your services and your relationship with them. So it stands to reason that you better know what they expect and how it benefits them.
This is why we are one part researcher and one part psychoanalyst. We are expert consumer profilers, uncovering the insights that will drive your strategy. Setting you apart from your competitors.
We use our unlimited access to the most extensive national research tools such as PMB and RTS, and as applicable your research and relevant secondary resources, to develop in-depth profiles of target audiences.
Consumer profiling includes a comprehensive exploration of demographics, psychographics (behaviours and attitudes), interests, activities, life stages, media habits and other elements such as category, product and retail preferences.
We extract key insights, aligned to business objectives, with a view to ultimately improving outcomes related to marketing strategy and branding development, creative, PR, media planning and other tactical efforts.
- Audience definition
- Data extraction and organization
- Insight mining
- Strategic implications
- Presentation to all team members who will benefit