YouTube and Brand Safety Measures

YouTube and Brand Safety Measures

Brand safety is a major topic of discussion in the marketing/advertising world, and rightfully so. Marketers must ensure that their brands are being represented in an environment that they feel comfortable with, and that matches their message.

Bing Now Releasing Expanded Text Ads

Bing Now Releasing Expanded Text Ads

Earlier this year Google announced that they would be offering additional copy to advertisers appearing in search. After seeing significant performance improvements and winning praise from advertisers, Bing has followed suit this Tuesday following a beta test earlier this year.