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YouTube and Brand Safety Measures

Brand safety is a major topic of discussion in the marketing/advertising world, and rightfully so. Marketers must ensure that their brands are being represented in an environment that they feel comfortable with, and that matches their message.

The Super Bowl Audience Reshaped in Canada

With what was arguably the best Super Bowl in recent memory, if not ever, those conversations are beginning to settle about the phenomenal comeback of the New England Patriots. But the second wave is now upon us, the moment where television and digital channels begin to publish usage and viewership stats.

Canadian Advertisers Side-Lined on Game Day

The Super Bowl is arguably the most prestigious live sporting event and the only live broadcast where the commercial content is as highly anticipated as the actual game. So, it should come as no surprise that Canadian fans feel they are missing out on the complete experience when Canadian commercials are substituted for US commercials.

Measure your Ad Campaign’s Impact

Measuring the effectiveness of your ad campaign is essential to understanding whether you’ve hit the market with your target audience and moved the goalposts on your business results.

Holiday Shopping Season Is Upon Us

‘Tis the season – Holiday shopping is here! Though it may feel too soon for some, with Black Friday and Cyber Monday around the corner, consumers are in full-on shopping mode.

Ad Tech – NYC

Ad:Tech 2016 NYC gave marketers and techies from all persuasions the opportunity to present, discuss and vision what future opportunities may look like in a very erratic, disruptive, seemingly more technological world.

Bing Now Releasing Expanded Text Ads

Earlier this year Google announced that they would be offering additional copy to advertisers appearing in search. After seeing significant performance improvements and winning praise from advertisers, Bing has followed suit this Tuesday following a beta test earlier this year.