Knowing how to efficiently build a marketing budget is a vital skill of a sr. level marketer in any organization, although that process can differ significantly depending on the individual. For some, it can be less academic and may mean simply adding 10% to last...
Brand safety is a major topic of discussion in the marketing/advertising world, and rightfully so. Marketers must ensure that their brands are being represented in an environment that they feel comfortable with, and that matches their message.
With what was arguably the best Super Bowl in recent memory, if not ever, those conversations are beginning to settle about the phenomenal comeback of the New England Patriots. But the second wave is now upon us, the moment where television and digital channels begin to publish usage and viewership stats.
The Super Bowl is arguably the most prestigious live sporting event and the only live broadcast where the commercial content is as highly anticipated as the actual game. So, it should come as no surprise that Canadian fans feel they are missing out on the complete experience when Canadian commercials are substituted for US commercials.
Measuring the effectiveness of your ad campaign is essential to understanding whether you’ve hit the market with your target audience and moved the goalposts on your business results.
We are hosting our third annual Reach the Wreath campaign, in support of the great work being done by Feed Nova Scotia.
‘Tis the season – Holiday shopping is here! Though it may feel too soon for some, with Black Friday and Cyber Monday around the corner, consumers are in full-on shopping mode.
Ad:Tech 2016 NYC gave marketers and techies from all persuasions the opportunity to present, discuss and vision what future opportunities may look like in a very erratic, disruptive, seemingly more technological world.
Since the launch of the new format, we’ve been running the Expanded Text Ads in our campaigns and have noticed a significant spike in results for all our clients.
Earlier this year Google announced that they would be offering additional copy to advertisers appearing in search. After seeing significant performance improvements and winning praise from advertisers, Bing has followed suit this Tuesday following a beta test earlier this year.