Archives: Trends
Pinterest – Is your content worth sharing?
Author: Jen Donaldson | Date: March 22, 2012
I don’t know about you but I’ve been hearing a lot about Pinterest lately. Before writing this, (my very first blog post!) I didn’t know much about Pinterest, so I decided to take this opportunity to do some digging and discover what it is, who’s using it and what they’re using it for. I also considered what all this could mean for marketers.
Social TV – What does it mean for advertisers?
Author: Anne Beadle | Date: February 13, 2012
Have you seen Downton Abbey? It’s a series airing on Sunday nights at 10pm on PBS. It’s British and it’s set during World War I – just the type of series I’m a sucker for. There is only one thing wrong – it airs at the same time as my favourite network show – The Good Wife. That really shouldn’t be an issue with so many options now to watch shows on your own time – PVR, DVR, online viewing. But I have friends who watch this show and we want to talk about it – I have to shush them up until I have time to catch up. By then it’s too late and who cares about an episode of The Good Wife that aired a few days ago.
There’s an app for that…
Author: Catherine Maloney-Hofer | Date: September 29, 2011
Within the last decade, heck within the past few years, technology has made huge leaps forward, in part driven by the public need to constantly consume and share content. With mobile penetration hitting 30% in Canada in 2011, this platform now moves from emerging to “here”, keeping you connected 24/7 where ever you choose to go.
And to help make life easier, developers are churning out apps at a fantastic pace. The most recent count has over a quarter of a million Android apps, 400,000 iPhone apps and over 90,000 for the iPad. Read More »
What Google+ is really about (sort of..)
Author: Bessy Nikolaou | Date: July 14, 2011
It’s been just over two weeks since we’ve started playing around with Google+, and so far the general consensus has been +1. Some of our friends and family have asked “what is it?” “how is this different from Facebook? Twitter?” “why should I care?”. And frankly, we’ve had a hard time explaining it. Read More »
The Daily Deal Phenomenon
Author: Angie Reid | Date: February 22, 2011
I am going to admit to you right now that I am one of those people. A retail braggart. I am notorious for, upon being asked about anything I own, telling you where I got it, how much it’s worth and how much I actually paid for it. I know it’s annoying, and I sincerely apologize, but I just can’t help it. I have a nose for a great deal and when I find one, I want to shout it from the rooftops, and it seems that I’m not alone. So when I stumbled upon the daily deal phenomenon that’s taken the world by storm, I thought I’d died and gone to heaven. Read More »
2011 Marketing Trends To Watch
Author: Stephanie Dunn | Date: January 19, 2011
As the first month of the New Year comes to a close, I had a moment to ponder the plethora of articles that came across my desk from marketing pundits of every discipline declaring trends and predictions for 2011. Trends such as location-casting, crowdsourcing, content marketing and integration were the most prevalent. Read More »