Social TV – What does it mean for advertisers?

Author: Anne Beadle | Date: February 13, 2012

Have you seen Downton Abbey?  It’s a series airing on Sunday nights at 10pm on PBS.  It’s British and it’s set during World War I – just the type of series I’m a sucker for.  There is only one thing wrong – it airs at the same time as my favourite network show – The Good Wife.  That really shouldn’t be an issue with so many options now to watch shows on your own time – PVR, DVR, online viewing.  But I have friends who watch this show and we want to talk about it – I have to shush them up until I have time to catch up.  By then it’s too late and who cares about an episode of The Good Wife that aired a few days ago.

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