Archives: Research
Marketing – It’s all in your Head
Author: Stephanie Dunn | Date: April 2, 2012
After attending Deloitte’s 2012 TMT Predictions a few months ago, it got me thinking about what I thought was a relatively new arm of market research called ‘neuromarketing’.
In a nutshell, neuromarketing studies consumer response to marketing stimuli with technologies such as fMRI, EEG -and SST – and measures activity in the brain and in one’s physiological state to learn why consumers make the decisions they do and what part of the brain is telling them to do it.
QR Codes – are they here to stay?
Author: Jennifer Hamilton | Date: November 23, 2011
QR Codes…a fleeting fad, or are hyperlinks here for the long haul? In my opinion it’s all in their application.
QR codes, or 2D barcodes, offer consumers a way to interact with a brand at the click of a mouse, no wait… at the click of a picture; with your Smartphone, of course…
How many people are actually scanning you might ask? 7.8% of Atlantic Canadians scanned a QR code in the past month, most scanning from a printed magazine or product packaging [source: comScore Sept 2011]. According to Search Advertising Research, 4% of magazine readers in the US who saw a QR code in a magazine took a picture [source: GfK MRI]. Read More »
Creating Smart Mobile Marketing Strategies
Author: Bessy Nikolaou | Date: October 31, 2011
I had the pleasure of presenting at this year’s AIM Halifax in the company of many esteemed marketers in Atlantic Canada and abroad. I was happy to see a great turnout to my session (despite serious competition from Julien Smith – co-author of Trust Agents) on how to create smart mobile marketing strategies. Peppered with Atlantic Canadian mobile research, my hope was to leave the audience with a solid approach to developing mobile marketing strategies (not just tactics) to help create meaningful connections with ones consumer. Read More »
Cause for success: understanding your consumer
Author: Scott Blunden | Date: October 18, 2011
I’ve been thinking about cause marketing strategy. My wife, Mari-Beth is to blame for this. On a recent trip to Vancouver and San Francisco she became obsessed with buying a pair of Toms shoes. As I have a notable history of being in the dark with anything fashion related (up until a year ago I had never heard of the brand Coach) I was very pleased with myself when I actually knew what Toms shoes were before Mari-Beth had to explain it. Read More »
Boomers Are Doing It! Social That Is.
Author: Meg Vis | Date: December 15, 2010
Since 1946, Baby Boomers have been THE change agents, responsible for more innovation than any generation before or after them.
Yet largely because of their slower adoption of digital technologies, especially social media, they have been pushed aside by their benefactors in favour of the smaller and sexier segment of millennials.
But they are still the largest demographic, with the most disposable income. And now they are the fastest growing segment in social networking. Read More »