Mobile Advertising In The Mix

Author: Bessy Nikolaou | Date: March 23, 2012

Did you know that more than 80% of Canadians carry at least one mobile device and 45% of those mobile devices are smartphones? Our mobile devices are always on and always by our side. This presents powerful opportunities for advertisers to connect with the growing audience of connected consumers.

We are happy to support the following session on “Why Mobile for Advertisers”, led by Tina Barnes, who will answer key questions about the mobile opportunity:

  • Is mobile considered an advertising medium?
  • What are users doing on mobile devices and how do I target them?
  • When and how do I advertise to mobile users?

Read More »

QR Codes – are they here to stay?

Author: Jennifer Hamilton | Date: November 23, 2011

QR Codes…a fleeting fad, or are hyperlinks here for the long haul? In my opinion it’s all in their application.

QR codes, or 2D barcodes, offer consumers a way to interact with a brand at the click of a mouse, no wait… at the click of a picture; with your Smartphone, of course…

How many people are actually scanning you might ask?  7.8% of Atlantic Canadians scanned a QR code in the past month, most scanning from a printed magazine or product packaging [source: comScore Sept 2011].  According to Search Advertising Research, 4% of magazine readers in the US who saw a QR code in a magazine took a picture [source: GfK MRI]. Read More »

Creating Smart Mobile Marketing Strategies

Author: Bessy Nikolaou | Date: October 31, 2011

I had the pleasure of presenting at this year’s AIM Halifax in the company of many esteemed marketers in Atlantic Canada and abroad. I was happy to see a great turnout to my session (despite serious competition from Julien Smith – co-author of Trust Agents)  on how to create smart mobile marketing strategies. Peppered with Atlantic Canadian mobile research, my hope was to leave the audience with a solid approach to developing mobile marketing strategies (not just tactics) to help create meaningful connections with ones consumer. Read More »

There’s an app for that…

Author: Catherine Maloney-Hofer | Date: September 29, 2011

Within the last decade, heck within the past few years, technology has made huge leaps forward, in part driven by the public need to constantly consume and share content.  With mobile penetration hitting 30% in Canada in 2011, this platform now moves from emerging to “here”, keeping you connected 24/7 where ever you choose to go.

And to help make life easier, developers are churning out apps at a fantastic pace.  The most recent count has over a quarter of a million Android apps, 400,000 iPhone apps and over 90,000 for the iPad. Read More »