Author: Patrick Edmonds | Date: February 12, 2013
Last week, Twitter acquired Bluefin Labs, a leading social TV analytics company. Bluefin’s data enables brand advertisers, agencies, and TV networks to link people’s social media commentary to the shows and advertisements they watch on TV.
Bluefin’s blog announcing the acquisition mentions that even though their software “included multiple social media services, the reality is that Twitter is the platform where the overwhelming majority – about 95% – of public real-time engagement with TV happens”. Read More »
Author: Scott Blunden | Date: May 2, 2012
When he released his song “Good People” in 2005, Jack Johnson asked “where did all the good people go?” Now, marketers are asking a similar question of users’ response to display ads. The question we always ask ourselves is: does it matter?
In the digital dark ages of 2009 (I say this only somewhat sarcastically as 3 years is a long time in digital marketing); comScore and Starcom produced a joint study of how US internet users click on display ads. The study concluded that 8% of internet users are responsible for 85% of all clicks, and only 16% of the internet population click on ads. Yes, you read that correctly… 84% of users never click on an ad. Read More »