Archives: Marketing
Marketing – It’s all in your Head
Author: Stephanie Dunn | Date: April 2, 2012
After attending Deloitte’s 2012 TMT Predictions a few months ago, it got me thinking about what I thought was a relatively new arm of market research called ‘neuromarketing’.
In a nutshell, neuromarketing studies consumer response to marketing stimuli with technologies such as fMRI, EEG -and SST – and measures activity in the brain and in one’s physiological state to learn why consumers make the decisions they do and what part of the brain is telling them to do it.
Pinterest – Is your content worth sharing?
Author: Jen Donaldson | Date: March 22, 2012
I don’t know about you but I’ve been hearing a lot about Pinterest lately. Before writing this, (my very first blog post!) I didn’t know much about Pinterest, so I decided to take this opportunity to do some digging and discover what it is, who’s using it and what they’re using it for. I also considered what all this could mean for marketers.
Creating Smart Mobile Marketing Strategies
Author: Bessy Nikolaou | Date: October 31, 2011
I had the pleasure of presenting at this year’s AIM Halifax in the company of many esteemed marketers in Atlantic Canada and abroad. I was happy to see a great turnout to my session (despite serious competition from Julien Smith – co-author of Trust Agents) on how to create smart mobile marketing strategies. Peppered with Atlantic Canadian mobile research, my hope was to leave the audience with a solid approach to developing mobile marketing strategies (not just tactics) to help create meaningful connections with ones consumer. Read More »
Cause for success: understanding your consumer
Author: Scott Blunden | Date: October 18, 2011
I’ve been thinking about cause marketing strategy. My wife, Mari-Beth is to blame for this. On a recent trip to Vancouver and San Francisco she became obsessed with buying a pair of Toms shoes. As I have a notable history of being in the dark with anything fashion related (up until a year ago I had never heard of the brand Coach) I was very pleased with myself when I actually knew what Toms shoes were before Mari-Beth had to explain it. Read More »
The Daily Deal Phenomenon
Author: Angie Reid | Date: February 22, 2011
I am going to admit to you right now that I am one of those people. A retail braggart. I am notorious for, upon being asked about anything I own, telling you where I got it, how much it’s worth and how much I actually paid for it. I know it’s annoying, and I sincerely apologize, but I just can’t help it. I have a nose for a great deal and when I find one, I want to shout it from the rooftops, and it seems that I’m not alone. So when I stumbled upon the daily deal phenomenon that’s taken the world by storm, I thought I’d died and gone to heaven. Read More »
Podcamp Halifax 2011
Author: Bessy Nikolaou | Date: January 24, 2011
Another year another (successful) Podcamp. This year Time + Space participated as a leading sponsor, giving me the opportunity to work with Ryan Deschamps and Craig Moore (PodcampHFX founders), and a first-hand view of what it takes to pull off this type of event. Podcamp is run entirely by a staff of volunteers who share a passion for engaging with like-minded folks, all in an effort to create an environment of open collaboration, learning, networking, and hopefully a few new friends along the way.
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2011 Marketing Trends To Watch
Author: Stephanie Dunn | Date: January 19, 2011
As the first month of the New Year comes to a close, I had a moment to ponder the plethora of articles that came across my desk from marketing pundits of every discipline declaring trends and predictions for 2011. Trends such as location-casting, crowdsourcing, content marketing and integration were the most prevalent. Read More »