Author: Bessy Nikolaou | Date: July 25, 2012
IKEA has always been a leader in interactive content strategies – and this is yet another example. The 2013 IKEA catalogue has been developed to allow consumers to use their smartphone or tablet to bring their preferred content to life. By downloading the catalogue app, users can unlock video content, stories and additional images – extending involvement with the IKEA brand. Smart, no?
It’s imperative for brands to develop smart mobile strategies that augment the consumer experience. After all, what better way to satisfy curiosity then with a device virtually attached to one’s self?
Author: Stephanie Dunn | Date: December 14, 2011
I’ve been spending a lot of time lately exploring installations that I think are smart. Let me qualify smart – location, context, impact and participation to the max. And this one literally ‘moved’ people. The ASICS Run with Ryan installation in a NYC subway station is in my opinion the poster child for how to do it right.
Author: Stephanie Dunn | Date: January 19, 2011
As the first month of the New Year comes to a close, I had a moment to ponder the plethora of articles that came across my desk from marketing pundits of every discipline declaring trends and predictions for 2011. Trends such as location-casting, crowdsourcing, content marketing and integration were the most prevalent. Read More »
Author: Bessy Nikolaou | Date: January 11, 2011
2010 was a year filled with a slew of innovative and interesting interactive campaigns and narrowing it down to my 5 faves was no easy feat. Some that made the cut were viral hits, while others I had to highlight simply for being entertaining, smart and incredibly engaging. And any reference to Star Wars is, of course, a given. So with that, I bring you what made me go hmmm in 2010… Read More »