Archives: Human Behaviour
Marketing – It’s all in your Head
Author: Stephanie Dunn | Date: April 2, 2012
After attending Deloitte’s 2012 TMT Predictions a few months ago, it got me thinking about what I thought was a relatively new arm of market research called ‘neuromarketing’.
In a nutshell, neuromarketing studies consumer response to marketing stimuli with technologies such as fMRI, EEG -and SST – and measures activity in the brain and in one’s physiological state to learn why consumers make the decisions they do and what part of the brain is telling them to do it.
Cause for success: understanding your consumer
Author: Scott Blunden | Date: October 18, 2011
I’ve been thinking about cause marketing strategy. My wife, Mari-Beth is to blame for this. On a recent trip to Vancouver and San Francisco she became obsessed with buying a pair of Toms shoes. As I have a notable history of being in the dark with anything fashion related (up until a year ago I had never heard of the brand Coach) I was very pleased with myself when I actually knew what Toms shoes were before Mari-Beth had to explain it. Read More »
Speaking Out Loud
Author: Catherine Maloney-Hofer | Date: May 26, 2011
Communication, it’s the heart and soul of our business. It’s what we live and breathe (if you have been in the business as long as I have!) and yet we are raising and mentoring a generation that is less familiar with actually speaking. Read More »
Welcome to the new time + space…
Author: Donna Alteen | Date: December 18, 2010
We all know the old adage ‘change is the only constant’ and never has that been truer than right now. The pace of technological change is extraordinary – it has transformed everything.
While we may not be able to change the wind, we can certainly direct the sails. That’s kind of what we’ve been doing over the past few years and our new website reflects this attitude.
Why I love the internet (or the people that power it)
Author: Bessy Nikolaou | Date: December 17, 2010
I have spent the last 2 weeks listening to Girl Talk’s new album (you can download it for free) – over and over again. Obsessing over the incredible mash-up of (372 to be exact) songs. Was that Bananarama meets Lady Gaga? Or Young MC meets Kylie Minogue? How do I know for sure? Enter @brahn who created an awesome visual breakdown of all samples used.