Author: Catherine Maloney-Hofer | Date: June 11, 2013
The spring 2013 BBM audience data (Bureau of Broadcast Measurement) was released May 29, 2013. Of the seven Atlantic markets that are planned & purchased based on measured audience, only five participate in the spring survey – Halifax, Moncton, Saint John, Charlottetown, and St. John ’s. Our results are based on Adults 25-54, the most common demo among our clients, and all week average quarter hour audience (AQH). Any change to demo or time period, could result in different outcomes.
Author: Catherine Maloney-Hofer | Date: December 11, 2012
The Fall 2012 BBM audience data (Bureau of Broadcast Measurement) was released November 29, 2012.
There have been no major format changes or new stations introduced since spring 2012, but the fall survey is comparable to the spring with most markets seeing shifts in the top 3-4 stations. However, while their position in the market may change, the top 4 stations remain the top 4 in each market.
We are seeing a bit of a trend this fall with sister stations in most markets. If one station did well, or remained stable, their sister station experienced a loss. This illustrates the need to work with a deep station list to offset shifts in audience during campaigns. Read More »
Author: Catherine Maloney-Hofer | Date: June 13, 2012
Since the advent of satellite radio many years ago, predictions around the demise of local radio have been looming. With the spring 2012 release of the BBM audience data (Bureau of Broadcast Measurement) that prediction once again is proven false.
Author: Bessy Nikolaou | Date: March 23, 2012
Did you know that more than 80% of Canadians carry at least one mobile device and 45% of those mobile devices are smartphones? Our mobile devices are always on and always by our side. This presents powerful opportunities for advertisers to connect with the growing audience of connected consumers.
- Is mobile considered an advertising medium?
- What are users doing on mobile devices and how do I target them?
- When and how do I advertise to mobile users?
Author: Meg Vis | Date: December 22, 2011
This fall I attended the Women of Excellence Awards in Halifax for the first time. Sometimes it`s a little difficult not to grow weary of awards shows and fundraisers. But this time was it was different. It was personal. And it was inspiring!
It was personal because our own excellent woman (Donna Alteen) was receiving an award that recognizes her courage, vision and compassion. At an age when most 20-something’s were just starting their careers, Donna was starting her own business. Not because she wanted to get rich. But because she had the vision to see an opportunity gap in our market and she wanted to be able to contribute to her community on her terms.
Author: Catherine Maloney-Hofer | Date: December 6, 2011
With the release of the fall radio audience data from BBM (Bureau of Broadcast Measurement), the Rosetta stone for ad agencies and advertisers, the results are in!
This is a very volatile survey with most markets seeing shake ups in the top 3-4 stations despite no new formats or stations. There is good news and bad news for most station owners, with gains in some markets offset by losses in others. Read More »
Author: Bessy Nikolaou | Date: October 31, 2011
I had the pleasure of presenting at this year’s AIM Halifax in the company of many esteemed marketers in Atlantic Canada and abroad. I was happy to see a great turnout to my session (despite serious competition from Julien Smith – co-author of Trust Agents) on how to create smart mobile marketing strategies. Peppered with Atlantic Canadian mobile research, my hope was to leave the audience with a solid approach to developing mobile marketing strategies (not just tactics) to help create meaningful connections with ones consumer. Read More »