News + Views
The Social Media Pool
Author: Catherine Maloney-Hofer | Date: February 20, 2012
I recently had a great customer experience at an independent retailer in Halifax and wanted to share my thoughts as I like to encourage and support local businesses. I made my way to “like” them on facebook and found their page had less than 60 “friends” and the last post was months ago. So I wonder why have a facebook page at all?
Social TV – What does it mean for advertisers?
Author: Anne Beadle | Date: February 13, 2012
Have you seen Downton Abbey? It’s a series airing on Sunday nights at 10pm on PBS. It’s British and it’s set during World War I – just the type of series I’m a sucker for. There is only one thing wrong – it airs at the same time as my favourite network show – The Good Wife. That really shouldn’t be an issue with so many options now to watch shows on your own time – PVR, DVR, online viewing. But I have friends who watch this show and we want to talk about it – I have to shush them up until I have time to catch up. By then it’s too late and who cares about an episode of The Good Wife that aired a few days ago.
Super Bowl Commercials – Why don’t Canadians see them?
Author: Ellen MacKinnon | Date: February 6, 2012
There is always so much hype around the Super Bowl and for some of us, it’s not because of the game itself, we’re excited to watch the commercials (and the halftime show). Unfortunately, for those of us in Canada, we miss out on a lot of the best commercials because they are shown on US Networks only. WHY might you ask? Read More »
Excellent People
Author: Meg Vis | Date: December 22, 2011
This fall I attended the Women of Excellence Awards in Halifax for the first time. Sometimes it`s a little difficult not to grow weary of awards shows and fundraisers. But this time was it was different. It was personal. And it was inspiring!
It was personal because our own excellent woman (Donna Alteen) was receiving an award that recognizes her courage, vision and compassion. At an age when most 20-something’s were just starting their careers, Donna was starting her own business. Not because she wanted to get rich. But because she had the vision to see an opportunity gap in our market and she wanted to be able to contribute to her community on her terms.
A smart installation that ‘moved’ me and why I think it worked
Author: Stephanie Dunn | Date: December 14, 2011
I’ve been spending a lot of time lately exploring installations that I think are smart. Let me qualify smart – location, context, impact and participation to the max. And this one literally ‘moved’ people. The ASICS Run with Ryan installation in a NYC subway station is in my opinion the poster child for how to do it right.