Scott Blunden

Being borderline “freakishly” tall and an avid basketball fan, Scott’s love of putting balls in hoops has taught him the art of producing the perfect strategy. And years of rounding bases on the baseball field have honed his attention to detail, discipline, and ability to apply a game plan to any situation.

Whether it’s buying groceries or buying media, Scott always has a plan. He applies practical insights and intuition to new challenges like social and digital media; areas he believes are packed with potential.

Around the office, Scott is known for his ridiculously healthy lunches – sometimes shaming us with Esau’s Lentil Stew. Who knew?

Fave Websites

Craigslist.org
http://sports.yahoo.com/fantasy
MLS.ca and Viewpoint.ca – an obsession with real estate perhaps??

Credentials

Scott graduated from St. Mary’s University with a major in marketing and finance. Prior to joining Time + Space, he held a position at eyeReturn Marketing in Toronto, Canada’s premiere third party ad-server. He managed national accounts such as Labatt, Warner Music Canada, Dairy Farmers of Canada, Interprovincial Lottery Corporation, L’Oreal, et al. Prior to that, he worked at Cion Corp where he held a position developing and executing marketing strategies for a commercial real estate company.

Scott's Posts

May 2, 2012

When he released his song “Good People” in 2005, Jack Johnson asked “where did all the good people go?” Now, marketers are asking a similar question of users’ response to display ads. The question we always ask ourselves is: does it matter?

In the digital dark ages of 2009 (I say this only somewhat sarcastically as 3 years is a long time in digital marketing); comScore and Starcom produced a joint study of how US internet users click on display ads. The study concluded that 8% of internet users are responsible for 85% of all clicks, and only 16% of the internet population click on ads. Yes, you read that correctly… 84% of users never click on an ad. (more…)

October 18, 2011

I’ve been thinking about cause marketing strategy. My wife, Mari-Beth is to blame for this. On a recent trip to Vancouver and San Francisco she became obsessed with buying a pair of Toms shoes. As I have a notable history of being in the dark with anything fashion related (up until a year ago I had never heard of the brand Coach) I was very pleased with myself when I actually knew what Toms shoes were before Mari-Beth had to explain it. (more…)

ASSOCIATE, DIGITAL SOLUTIONS

Fave Websites

Credentials

Scott's Posts

Where did all the ‘Good Clickers’ go?

Cause for success: understanding your consumer

Our People