Catherine Maloney-Hofer

Catherine has a split personality. And it’s one of the reasons we love her so much.

Catherine appears, at first blush, to be all about business – disciplined, get the job done, make the client happy. And there is much truth in this. Catherine’s matter of fact approach has given many a client a strong sense of comfort.

But just scratch the surface a little and out pops another Catherine - the Catherine that prefers AC/DC to Anne Murray, the Catherine that would rather go snowboarding than do just about anything else. And the Catherine that puts Imelda Marcos to shame when it comes to a shoe fetish.

In fact, it turns out that Catherine is much like a loaf of Italian bread….crusty on the outside and soft on the inside. It’s just that she thinks we don’t know this…shhhhh…don’t tell her!

Fave Websites

martock.com
weatheroffice.gc.ca
Imdb.com
Wikipedia.org

Credentials

Catherine has a Bachelor of Arts (English) from Mount Saint Vincent University. She also studied advertising at the British Columbia Institute of Technology.

In her career, she has worked with clients across a variety of industries, from tourism with the Province of Prince Edward Island, lottery corporations in both Atlantic Canada and Ontario, the food industry, telecommunications, automotive and beer categories.

Catherine's Posts

December 11, 2012

The Fall 2012 BBM audience data (Bureau of Broadcast Measurement) was released November 29, 2012.

There have been no major format changes or new stations introduced since spring 2012, but the fall survey is comparable to the spring with most markets seeing shifts in the top 3-4 stations. However, while their position in the market may change, the top 4 stations remain the top 4 in each market.

We are seeing a bit of a trend this fall with sister stations in most markets. If one station did well, or remained stable, their sister station experienced a loss. This illustrates the need to work with a deep station list to offset shifts in audience during campaigns. (more…)

June 13, 2012

Since the advent of satellite radio many years ago, predictions around the demise of local radio have been looming. With the spring 2012 release of the BBM audience data (Bureau of Broadcast Measurement) that prediction once again is proven false.

April 26, 2012

When I catch clips of Mad Men it takes me back to my early days in the advertising industry. The media process was fairly straight forward, the client wanted to be on TV, the creative guys wanted to create TV so the media department costed out TV.

The media department, mainly women, was located far away from the creative floor, which housed eccentric personalities with offices filled with random pieces of furniture and objects; in some cases no furniture at all, as it hindered the creative process. Media folk didn’t speak with creative folk directly; everything was routed through the account people. (more…)

SENIOR MANAGER, CLIENT EXPERIENCE

Fave Websites

Credentials

Catherine's Posts

FALL 2012 RADIO BBM RESULTS

Satellite Hasn’t Killed the Radio Star

Media Reflections

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