Real Time Bidding (RTB) is [finally] here in Canada

Author: Bessy Nikolaou | Date: August 1, 2012

It was approximately 2 years ago that we were presenting our yearly ‘State of the Media Nation’ to our clients, and in a section titled “Emerging Media” we posted the following video, in the hopes that it could properly explain this new digital phenom called Real Time Bidding.

Two years later and RTB has properly exploded and entered the Canadian online marketplace. RTB is a game-changer for the online advertising industry and warrants special attention. To make things easy [30 seconds does not do RTB justice], we will be starting a 4-part series that will unravel the mysteries of RTB – what it means for brands, marketers, the industry and the consumer.

The intersection of advertising and technology is something I’ve always geeked out about, so this AdNerd is properly ecstatic about where the industry is headed. Stay tuned for Part 1: Real Time Bidding Defined. Or Unraveled. I haven’t decided yet.