Author: Catherine Maloney-Hofer | Date: April 26, 2012
When I catch clips of Mad Men it takes me back to my early days in the advertising industry. The media process was fairly straight forward, the client wanted to be on TV, the creative guys wanted to create TV so the media department costed out TV.
The media department, mainly women, was located far away from the creative floor, which housed eccentric personalities with offices filled with random pieces of furniture and objects; in some cases no furniture at all, as it hindered the creative process. Media folk didn’t speak with creative folk directly; everything was routed through the account people. Read More »
Author: Stephanie Dunn | Date: April 2, 2012
After attending Deloitte’s 2012 TMT Predictions a few months ago, it got me thinking about what I thought was a relatively new arm of market research called ‘neuromarketing’.
In a nutshell, neuromarketing studies consumer response to marketing stimuli with technologies such as fMRI, EEG -and SST – and measures activity in the brain and in one’s physiological state to learn why consumers make the decisions they do and what part of the brain is telling them to do it.