February 2012
The Social Media Pool
Author: Catherine Maloney-Hofer | Date: February 20, 2012
I recently had a great customer experience at an independent retailer in Halifax and wanted to share my thoughts as I like to encourage and support local businesses. I made my way to “like” them on facebook and found their page had less than 60 “friends” and the last post was months ago. So I wonder why have a facebook page at all?
Social TV – What does it mean for advertisers?
Author: Anne Beadle | Date: February 13, 2012
Have you seen Downton Abbey? It’s a series airing on Sunday nights at 10pm on PBS. It’s British and it’s set during World War I – just the type of series I’m a sucker for. There is only one thing wrong – it airs at the same time as my favourite network show – The Good Wife. That really shouldn’t be an issue with so many options now to watch shows on your own time – PVR, DVR, online viewing. But I have friends who watch this show and we want to talk about it – I have to shush them up until I have time to catch up. By then it’s too late and who cares about an episode of The Good Wife that aired a few days ago.
Super Bowl Commercials – Why don’t Canadians see them?
Author: Ellen MacKinnon | Date: February 6, 2012
There is always so much hype around the Super Bowl and for some of us, it’s not because of the game itself, we’re excited to watch the commercials (and the halftime show). Unfortunately, for those of us in Canada, we miss out on a lot of the best commercials because they are shown on US Networks only. WHY might you ask? Read More »