Creating Smart Mobile Marketing Strategies

Author: Bessy Nikolaou | Date: October 31, 2011

I had the pleasure of presenting at this year’s AIM Halifax in the company of many esteemed marketers in Atlantic Canada and abroad. I was happy to see a great turnout to my session (despite serious competition from Julien Smith – co-author of Trust Agents)  on how to create smart mobile marketing strategies. Peppered with Atlantic Canadian mobile research, my hope was to leave the audience with a solid approach to developing mobile marketing strategies (not just tactics) to help create meaningful connections with ones consumer. Read More »

Cause for success: understanding your consumer

Author: Scott Blunden | Date: October 18, 2011

I’ve been thinking about cause marketing strategy.  My wife, Mari-Beth is to blame for this.  On a recent trip to Vancouver and San Francisco she became obsessed with buying a pair of Toms shoes.  As I have a notable history of being in the dark with anything fashion related (up until a year ago I had never heard of the brand Coach) I was very pleased with myself when I actually knew what Toms shoes were before Mari-Beth had to explain it. Read More »