Time + Space is a media agency committed to helping you profile, reach and engage with your customers. At our core we are passionate about human behaviour, the motivators that propel people to act and staying at the forefront of a dynamic media landscape.
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The buying power of the gay community in North America will total over $800 billion dollars this year. This market is affluent, trendsetting and wields enormous purchasing power.
Roughly 6.7% of the US population self-identify as lesbian, gay, bi-sexual or transgender, which translates to 15+ million people over the age of 18. In Canada, that number is 2.8% of the population or just under one million people.
Absolut has been marketing to the LGBT audience for over 30 years and recently celebrated this milestone with a $4 million dollar campaign – their tagline is, “For going out and coming out.” But a big brand like Absolut who has been openly marketing to the LGBT audience since the early 80’s, is a rarity.
It took the recession of the early 90’s, and Ellen DeGeneres, for other advertisers to take notice. With a tough economic climate, advertisers had to start searching for untapped audiences. Read More »