When he released his song “Good People” in 2005, Jack Johnson asked “where did all the good people go?”  Now, marketers are asking a similar question of users’ response to display ads.  The question we always ask ourselves is: does it matter?

In the digital dark ages of 2009 (I say this only somewhat sarcastically as 3 years is a long time in digital marketing); comScore and Starcom produced a joint study of how US internet users click on display ads.  The study concluded that 8% of internet users are responsible for 85% of all clicks, and only 16% of the internet population click on ads.  Yes, you read that correctly… 84% of users never click on an ad. Read More »

When I catch clips of Mad Men it takes me back to my early days in the advertising industry.  The media process was fairly straight forward, the client wanted to be on TV, the creative guys wanted to create TV so the media department costed out TV.

The media department, mainly women, was located far away from the creative floor, which housed eccentric personalities with offices filled with random pieces of furniture and objects; in some cases no furniture at all, as it hindered the creative process. Media folk didn’t speak with creative folk directly; everything was routed through the account people. Read More »