Time + Space is a media agency committed to helping you profile, reach and engage with your customers. At our core we are passionate about human behaviour, the motivators that propel people to act and staying at the forefront of a dynamic media landscape.
Read More »
You have been actively engaged in primary social channels such as Facebook, Twitter, YouTube, Pinterest, etc., diligently building community through thoughtful, engaging and sometimes quirky content. But now it’s time to take a conversion oriented approach to social media. There are several practices you can employ to optimize your social activity to drive desired actions from your community (for example: build email database, lead generation, sales, etc).
Here is a list of things to consider that will decrease the gap between social interactions and website conversions:
It is vital to have an analytics framework in place in order to measure the effectiveness of all marketing activities. Start by reviewing your website’s analytics and ask yourself:
Your learnings will help to focus your energy on social channels that provide the best opportunities.
Test, Learn, Optimize
Segment inbound social traffic by social channel, organic/paid, image/text, etc. in order to test, learn and optimize.
Integrate Paid Social Ads
Research shows that paid social leads to 25% more conversions than organic. It is a cost efficient means to drive results.
We’ve seen referral traffic from social media account for up to 40% of our client websites’ overall traffic, which has directly translated into a conversion-based approach to social media.
And it works.