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News + Views

Google Enhanced Campaigns Pros vs Cons

April 22, 2013

In 2013, Google will be launching one of the largest upgrades AdWords has seen. Many advertisers are perplexed as to why such a big change to AdWords was initially announced so quietly. While most changes by Google are accepted with open arms, this one has marketers in disarray, primarily because Google has removed the option to target by device – Desktop vs Mobile.

time + space | strategic. media.

News + Views

Google Enhanced Campaigns Pros vs Cons

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