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Time + Space is a media agency committed to helping you profile, reach and engage with your customers.  At our core we are passionate about human behaviour, the motivators that propel people to act and staying at the forefront of a dynamic media landscape.
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News + Views

Are more Canadians cutting the cord? TV is still alive.

May 19, 2015

As media consultants, we get asked all the time, is cord cutting really happening, what’s cord stacking, do you think streaming services are going to be the demise of the broadcast industry, should we be investing less in television?

In 2014, there was a lot in the news about “cord or content stacking”.  In February of 2014, Ipsos conducted an online study that revealed that “74% of adult online Canadians subscribe to Cable TV/Satellite TV/IPTV. Drilling down deeper, among TV Service Subscribers, half (47%) augment or compliment their service by subscribing to or using one or more over-the-top (OTT) content services. In fact, just over a quarter (28%) subscribe to one OTT service, while nearly a fifth (20%) subscribe to two or more OTT services.” Read More »

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